In collaboration with raw., a co-working space in Singapore set up by photographers, for photographers, PIXERF held a workshop that focused on the importance of curating one’s photography portfolio. Sa’ad Hussein, Chief Marketing Officer of PIXERF, engaged with attendees in a lively session that shed insights on how to capture the attention of big brands with a well-curated portfolio that would, in turn, open doors to more opportunities and photography assignments.
An eye-opener for all. From the art of photography to the business of it, participants learnt to step up their game and discover their value.
Harnessing over 30 years of agency experience in managing and producing quality content and campaigns, Sa’ad shared how important it is for photographers to brand themselves in order to stand out in their particular niche. He also highlighted the need for photographers to create a unique identity that aligns with clients’ requirements, or perhaps even one that helps set the direction of a campaign.
Bryan Foong, a veteran in commercial photography and co-owner of raw., shared his personal experience in curating a portfolio that is diverse and eye-catching. He further stressed the importance of positioning oneself, which could make all the difference in landing the next photography assignment or winning the next competition. The power of social media as an extension of a photographer’s portfolio should also not be overlooked – a good example would be how photographers with an outstanding Instagram profile can monetise from it.
Though all the speakers agreed that packaging oneself is crucial, the process doesn’t stop there. Photographers need to complete the cycle by developing a keen sense of how to market themselves in order to stand out. They need to carefully pick events, collaborations and platforms to be active in so as to constantly remain visible.
A great portfolio doesn’t do much when no one can see it. Photographers need to get street smart on how they market themselves and get noticed.
From macro concerns mentioned above to the nitty gritty details of pricing, a broad range of topics were discussed, and the workshop concluded with an insightful panel session. PIXERF will continue to launch more of such events to help photographers become more marketable in today’s challenging content climate.
One of PIXERF’s key features as a platform for photographers is the curated portfolio function – a space where they can upload their best work on a Marketplace that connects them to businesses, so they can earn from their passion.
If you are a photographer and would like to know more about PIXERF, or simply want to have a chat with us, drop us an email at firstname.lastname@example.org!