Singapore, 27 June, 2018 – PIXERF officially got off beta and launched a host of new features for both its user base of visual artists and businesses. The official launch party (RE: VISUALISING ASIA) was held at The Bridge Club on South Bridge Road, where we engaged the media in the afternoon and businesses later that evening.
The theme for our launch party was the issue that most brands and creatives have in this region – a lack of diversity and authenticity in Asian content. As the largest continent in the world made up of many countries and cultures, there just isn’t enough content out there that truly represents the multiplicity of this region.
Our founders, CEO Sa’at Ismail and CFO Michele Lee brought home the point during their media presentation, citing real world examples of campaigns being caught ‘red-handed’ not speaking to their audience, and how the sophisticated Asian consumer is no longer tolerating such a ‘cut and paste’ approach. Enter PIXERF – a platform of all things Asian, all things visual to plug the gap and provide a place where talented visual artists can be recognised and where businesses can find quality, authentic and diverse content to speak to their audience with.
When evening came, we welcomed the rest of our guests from brands, creative agencies and media houses to talk about PIXERF’s business features and how they can leverage on our community to fulfil their creative visions with authentic, on-brand Asian content.
Coco Mercy Chu, Director of Brands, Marketing and Partnerships dived into the details of the features that will directly impact businesses and how they can use verticals like the Marketplace to source and license great Asian stock content, Missions to crowdsource diverse Asian perspectives and Custom Commissions to obtain highly-customised visuals for any campaign at any scale. All this is achieved through the power of the PIXERF community.
Check out the video highlights from our event below.